Author Question: ___________ is a research firm that specializes in providing data on Internet radio broadcasts ... (Read 65 times)

Collmarie · **on:** Jun 28, 2018

___________ is a research firm that specializes in providing data on Internet radio broadcasts including cell phone penetration of radio listening behavior.
a. Forrester Research
b. Arbitron
c. Lyris Inc.
d. eMarketer

Question 2

The purchase decision will be more influenced by reference groups if:
a. the consumer is already established as the opinion leader in the group.
b. it is a repeat-purchase.
c. the product is common.
d. the purchase is unique and conspicuous.