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Author Question: ___________ is a research firm that specializes in providing data on Internet radio broadcasts ... (Read 42 times)

Collmarie

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on: Jun 28, 2018
___________ is a research firm that specializes in providing data on Internet radio broadcasts including cell phone penetration of radio listening behavior.
 a. Forrester Research
 b. Arbitron
 c. Lyris Inc.
 d. eMarketer

Question 2

The purchase decision will be more influenced by reference groups if:
 a. the consumer is already established as the opinion leader in the group.
 b. it is a repeat-purchase.
 c. the product is common.
 d. the purchase is unique and conspicuous.


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scottmt

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


Collmarie

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

DylanD1323

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Reply 3 on: Yesterday
Excellent

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