Author Question: When an advertiser agrees to pay for the production of a television program and for most of the ... (Read 59 times)

Capo · **on:** Jun 28, 2018

When an advertiser agrees to pay for the production of a television program and for most of the advertising that appears in the program, it is known as what type of buying procedure?
a. sponsorship
b. spot advertising
c. participation
d. local advertising

Question 2

A bot is one of the newer e-business tools and is defined as:
a. design-building software that allows consumers to feel comfortable shopping and purchasing.
b. an online calculator that provides the total cost of all purchased selections, including tax and shipping charges.
c. a tool to avoid bottleneck, where demand for a Web site exceeds the site's ability to service the consumers.
d. a robot that searches programs that perform comparative shopping by sorting through Web data and returning information to the consumer.