Author Question: Suppose that you are an advertiser, and a television station has told you that you can select the TV ... (Read 57 times)

809779

  • Hero Member
  • *****
  • Posts: 579
Suppose that you are an advertiser, and a television station has told you that you can select the TV program in which you want your advertisement to appear. According to the research on long-term memory, you want your ad to appear in a program that is
 
  a. emotionally neutral.
  b. mildly unpleasant.
  c. a violent cartoon show.
  d. a violent news program.

Question 2

Which of the following students provides the best summary of the research on the relationship between encoding and retrieval?
 
  a. Chad: Performance at retrieval is consistently best for those items that were encoded with deep levels of processing.
  b. Juan: When retrieval emphasizes shallow processing, then shallow processing is more effective at the time of encoding.
  c. Silvia: The research on source monitoring casts doubt on the relationship between encoding and retrieval.
  d. Saundra: For visual stimuli, encoding and retrieval are closely correlated; for auditory stimuli, they are not.



choc0chan

  • Sr. Member
  • ****
  • Posts: 362
Answer to Question 1

Ans: a

Answer to Question 2

Ans: b



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Cyanide works by making the human body unable to use oxygen.

Did you know?

Human stomach acid is strong enough to dissolve small pieces of metal such as razor blades or staples.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

For a complete list of videos, visit our video library