Suppose that you are an advertiser, and a television station has ...

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Suppose that you are an advertiser, and a television station has told you that you can select the TV program in which you want your advertisement to appear. According to the research on long-term memory, you want your ad to appear in a program that is
 
  a. emotionally neutral.
  b. mildly unpleasant.
  c. a violent cartoon show.
  d. a violent news program.

Question 2

Which of the following students provides the best summary of the research on the relationship between encoding and retrieval?
 
  a. Chad: Performance at retrieval is consistently best for those items that were encoded with deep levels of processing.
  b. Juan: When retrieval emphasizes shallow processing, then shallow processing is more effective at the time of encoding.
  c. Silvia: The research on source monitoring casts doubt on the relationship between encoding and retrieval.
  d. Saundra: For visual stimuli, encoding and retrieval are closely correlated; for auditory stimuli, they are not.

[choc0chan]

Answer to Question 1

Ans: a

Answer to Question 2

Ans: b