When a local television station sends a crew to interview joggers in the city park on a beautiful spring day, what type of sample is being used?
a. cluster sample
b. multistage area sample
c. systematic sample
d. convenience sample
Question 2
The goal of homogeneity in customers' likes or dislikes is more achievable as the segment size gets smaller, but if the segment is too small, it might not be profitable to serve.
a. True
b. False
Indicate whether the statement is true or false