Author Question: What is the difference between an agency of record and a media buying service? a. There is no ... (Read 19 times)

jrubin · **on:** Jun 28, 2018

What is the difference between an agency of record and a media buying service?
a. There is no difference between the two as they both are responsible for buying media time and space and reselling it to advertisers.
b. The agency of record buys up large blocks of media time and space and resells it to advertisers while the media-buying service is chosen by an advertiser to purchase time and space for them.
c. The media-buying service buys up large blocks of media time and space and resells it to advertisers while the agency of record service is chosen by an advertiser to purchase time and space for them.
d. There is no difference between the two as they both are chosen by an advertiser to purchase time and space for them.

Question 2

The FTC makes a determination that a proprietary medication is superior to aspirin in reducing pain, but is not easier on the stomach. The agency orders the manufacturer of the pain reliever to run advertisements retracting the claim of reduced stomach distress. These new ads are designed to:
a. eliminate differentiation resulting from the previous ads.
b. reverse the effect of reciprocity caused by the earlier ads.
c. correct the deceptive claims contained in the prior advertisements.
d. create a new image for the product.