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Author Question: Which of the following is an advantage of radio as a media class? a. Organized buying procedures b. ... (Read 37 times)

imowrer

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on: Jun 29, 2018
Which of the following is an advantage of radio as a media class?
 a. Organized buying procedures
  b. Consolidated Audiences
  c. Powerful creative impact
  d. High audience attentiveness

Question 2

Vertical cooperative advertising is usually legal, except when:
 a. unquantifiable emotional appeals are involved.
  b. a representation, omission, or practice is misleading.
  c. a firm uses monopoly power to dominate the other.
  d. bogus advertising allowances are given in the form of hidden price concessions.


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dantucker

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

d


imowrer

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Reply 2 on: Jun 29, 2018
Gracias!

debra928

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Reply 3 on: Yesterday
Excellent

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