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Author Question: The ________ has the basic objectives or goals of an organization. a. strategic plan b. mission ... (Read 188 times)

wrbasek0

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  • Posts: 560
on: Jun 28, 2018
The ________ has the basic objectives or goals of an organization.
 a. strategic plan
 b. mission statement
 c. corporate strategy
 d. tactical plan

Question 2

Kellogg is conducting a marketing research study in which the sample is drawn at a single point in time from several segments of the market for cereal. The company is trying to learn the various types of cereals consumers like and at what time of day they prefer to eat them. Which type of study does this represent?
 a. phenomenology
 b. cluster study
 c. cross-sectional study
 d. longitudinal study


nhea

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

c


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