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Author Question: A media mix includes strategy, objectives, media choices, and a media schedule for placing a ... (Read 230 times)

DelorasTo

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A media mix includes strategy, objectives, media choices, and a media schedule for placing a message.
 
 Indicate whether the statement is true or false

Question 2

________ plans are long-term plans that focus on those organizational objectives that will significantly affect the firm for five or more years.
 a. Tactical
 b. Strategic
 c. Marketing
 d. Economic



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ryhom

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Answer to Question 1

false

Answer to Question 2

b




DelorasTo

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)


Chelseyj.hasty

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Reply 3 on: Yesterday
Wow, this really help

 

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