Author Question: All of the following are general categories of research objectives EXCEPT: a. cross-checking. b. ... (Read 31 times)

armygirl · **on:** Jun 28, 2018

All of the following are general categories of research objectives EXCEPT:
a. cross-checking.
b. database marketing.
c. fact-finding.
d. model building.

Question 2

Advertisers have long known that when they place their brand in the right social setting, their brand takes on some of the characteristics of its surroundings. As such, in ______________, the social setting and the brand rub off on each other.
a. image ads
b. social/cultural movement ads
c. transformational ads
d. slice-of-life ads