All of the following are general categories of research ...

[armygirl]

All of the following are general categories of research objectives EXCEPT:
 a. cross-checking.
 b. database marketing.
 c. fact-finding.
 d. model building.

Question 2

Advertisers have long known that when they place their brand in the right social setting, their brand takes on some of the characteristics of its surroundings. As such, in ______________, the social setting and the brand rub off on each other.
 a. image ads
 b. social/cultural movement ads
 c. transformational ads
 d. slice-of-life ads

[debra928]

Answer to Question 1

a

Answer to Question 2

d

[armygirl]

TYSM

[Alyson.hiatt@yahoo.com]

Thanks for the timely response, appreciate it