While implementing the objective-and-task budgeting method, a company has listed the costs associated with various factors associated with their advertising. What should they do next?
a. Determine costs based on build-up analysis.
b. Compare costs against industry and corporate benchmarks.
c. Determine a time frame for payout.
d. Reconcile and modify the budget.
Question 2
Which of the following simply record a respondent's first cognitive reactions (top-of-mind) to some stimulus?
a. primary techniques
b. depth interviews
c. focus group interviews
d. free-association techniques
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