While implementing the objective-and-task budgeting method, a ...

[fnuegbu]

While implementing the objective-and-task budgeting method, a company has listed the costs associated with various factors associated with their advertising. What should they do next?
 a. Determine costs based on build-up analysis.
 b. Compare costs against industry and corporate benchmarks.
 c. Determine a time frame for payout.
 d. Reconcile and modify the budget.

Question 2

Which of the following simply record a respondent's first cognitive reactions (top-of-mind) to some stimulus?
 a. primary techniques
 b. depth interviews
 c. focus group interviews
 d. free-association techniques

[14vl19]

Answer to Question 1

b

Answer to Question 2

d