Author Question: The section of the advertising plan that includes a clearly communicated understanding of just how ... (Read 97 times)

nenivikky · **on:** Jun 28, 2018

The section of the advertising plan that includes a clearly communicated understanding of just how the advertising plan will accomplish the goals that have been set forth is the __________ section.
a. strategy
b. execution
c. situation analysis
d. objectives

Question 2

Which qualitative research technique is the most unstructured?
a. focus group interviews
b. conversations
c. depth interviews
d. linking