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Author Question: When we are developing a statement of the functional, emotional, and/or self-expressive benefits ... (Read 106 times)

armygirl

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on: Jun 28, 2018
When we are developing a statement of the functional, emotional, and/or self-expressive benefits delivered by our brand, we are engaging in which apex of Thorson and Moore's strategic planning triangle?
 a. Identify and profile target segments
 b. Select a mix of persuasion tools
 c. Develop an advertising campaign
 d. Consolidate the value proposition for the brand

Question 2

Sociology represents ways of studying culture through methods that involve becoming highly active within that culture.
 
 Indicate whether the statement is true or false


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Edwyer

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

false


armygirl

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

nguyenhoanhat

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Reply 3 on: Yesterday
Wow, this really help

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