Author Question: When we are developing a statement of the functional, emotional, and/or self-expressive benefits ... (Read 43 times)

armygirl · **on:** Jun 28, 2018

When we are developing a statement of the functional, emotional, and/or self-expressive benefits delivered by our brand, we are engaging in which apex of Thorson and Moore's strategic planning triangle?
a. Identify and profile target segments
b. Select a mix of persuasion tools
c. Develop an advertising campaign
d. Consolidate the value proposition for the brand

Question 2

Sociology represents ways of studying culture through methods that involve becoming highly active within that culture.

Indicate whether the statement is true or false