When we are developing a statement of the functional, emotional, ...

[armygirl]

When we are developing a statement of the functional, emotional, and/or self-expressive benefits delivered by our brand, we are engaging in which apex of Thorson and Moore's strategic planning triangle?
 a. Identify and profile target segments
 b. Select a mix of persuasion tools
 c. Develop an advertising campaign
 d. Consolidate the value proposition for the brand

Question 2

Sociology represents ways of studying culture through methods that involve becoming highly active within that culture.
 
 Indicate whether the statement is true or false

[Edwyer]

Answer to Question 1

d

Answer to Question 2

false

[armygirl]

Wow, this really help

[marict]

Thanks for the timely response, appreciate it