In order to understand how a persuasive communication may affect ...

[michelleunicorn]

In order to understand how a persuasive communication may affect an individual's attitudes, we must consider his or her motivation and ability to expand upon the message during processing. This is known as the _______________.
 a. Meaning Transfer Model
 b. Consumer Decision-Making Model
 c. Elaboration Likelihood Model
 d. Multi-Attribute Attitude Models

Question 2

Don is developing a written statement of the research design for a new client so he can get the client's approval. This document will also serve as a contract so that no misunderstanding of what is expected will occur. This written statement is called a research:
 a. proposal.
 b. decision statement.
 c. question.
 d. managerial action standard.

[guyanai]

Answer to Question 1

c

Answer to Question 2

a