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Author Question: In order to understand how a persuasive communication may affect an individual's attitudes, we must ... (Read 38 times)

michelleunicorn

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on: Jun 28, 2018
In order to understand how a persuasive communication may affect an individual's attitudes, we must consider his or her motivation and ability to expand upon the message during processing. This is known as the _______________.
 a. Meaning Transfer Model
 b. Consumer Decision-Making Model
 c. Elaboration Likelihood Model
 d. Multi-Attribute Attitude Models

Question 2

Don is developing a written statement of the research design for a new client so he can get the client's approval. This document will also serve as a contract so that no misunderstanding of what is expected will occur. This written statement is called a research:
 a. proposal.
 b. decision statement.
 c. question.
 d. managerial action standard.


guyanai

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

a


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