In order to understand how a persuasive communication may affect an individual's attitudes, we must consider his or her motivation and ability to expand upon the message during processing. This is known as the _______________.
a. Meaning Transfer Model
b. Consumer Decision-Making Model
c. Elaboration Likelihood Model
d. Multi-Attribute Attitude Models
Question 2
Don is developing a written statement of the research design for a new client so he can get the client's approval. This document will also serve as a contract so that no misunderstanding of what is expected will occur. This written statement is called a research:
a. proposal.
b. decision statement.
c. question.
d. managerial action standard.
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