Author Question: Jeep has performed an extensive amount of research on brands like Graco, Safety 1st, and Chicco ... (Read 12 times)

rl · **on:** Jun 28, 2018

Jeep has performed an extensive amount of research on brands like Graco, Safety 1st, and Chicco before entering the baby stroller market and has provided that information to the advertising agency charged with promoting the brand. Jeep has fulfilled which of its roles as an advertiser?
a. Fully understand and describe the value that the firms brand(s) provides to users
b. Identify the target market(s) that are most likely to respond favorably to the brand
c. Describe the firms objectives for the brand in the near and long term
d. Fully understand and describe the brands position in the market relative to competitive brands

Question 2

The person who provides leadership in research efforts and integrates all staff-level research activities holds the position of:
a. manager of decision support systems.
b. research leader.
c. research analyst.
d. director of marketing research.