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Author Question: Which of the following is the application of the scientific method in searching for the truth about ... (Read 136 times)

Garrulous

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Which of the following is the application of the scientific method in searching for the truth about marketing phenomena?
 a. marketing research
 b. integrated marketing
 c. customer relationship management
 d. micro-research

Question 2

Cultural cross-validation attempts to verify that the empirical findings from one culture also exist and behave similarly in another culture.
 
 Indicate whether the statement is true or false



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isabelt_18

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Answer to Question 1

a

Answer to Question 2

true




Garrulous

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it


isabelt_18

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Reply 3 on: Yesterday
Excellent

 

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