Author Question: The application of the scientific method in searching for truth about marketing phenomena is known ... (Read 58 times)

mynx

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The application of the scientific method in searching for truth about marketing phenomena is known as ___________________ _.
 Fill in the blank(s) with correct word

Question 2

Because of the size of focus groups, predicting how the marketplace will respond as a function of these groups is a commonly accepted practice in marketing today.
 a. True
  b. False
 Indicate whether the statement is true or false



underwood14

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Answer to Question 1

marketing research

Answer to Question 2

False



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