The application of the scientific method in searching for truth ...

[mynx]

The application of the scientific method in searching for truth about marketing phenomena is known as ___________________ _.
 Fill in the blank(s) with correct word

Question 2

Because of the size of focus groups, predicting how the marketplace will respond as a function of these groups is a commonly accepted practice in marketing today.
 a. True
  b. False
 Indicate whether the statement is true or false

[underwood14]

Answer to Question 1

marketing research

Answer to Question 2

False