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Author Question: Test-marketing is not an application of the scientific method. Indicate whether the statement is ... (Read 19 times)

jake

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on: Jun 28, 2018
Test-marketing is not an application of the scientific method.
 
 Indicate whether the statement is true or false

Question 2

A positioning statement is the key idea that encapsulates what a brand is intended to stand for in its target market's mind and should consistently deliver the message across all channels.
 
 Indicate whether the statement is true or false


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peilian

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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

true


jake

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Reply 2 on: Jun 28, 2018
Gracias!

bblaney

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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