Answer to Question 1
A focus group interview is an unstructured, free-flowing interview with a small group of people (i.e., 6-10). Focus groups are led by a trained moderator who follows a flexible format encouraging dialogue among respondents. A moderator begins by providing some opening statement to broadly steer discussion in the intended direction. Ideally, discussion topics emerge at the group's initiative, not the moderator's.
Focus groups offer several advantages: they are (1) relatively fast, (2) easy to execute, (3) allow respondents to piggyback off each other's ideas, (4) provides multiple perspectives, (5) offer flexibility to allow more detailed descriptions, and (6) have a high degree of scrutiny.
Some disadvantages are that they (1) require objective, sensitive, and effective moderators, (2) may not be representative of the entire target market, (3) may not be useful for discussing sensitive topics, and (4) are expensive.
Answer to Question 2
c
The planar peptide group
The heme group
The heme group viewed from the side. This view shows the two coordination bonds to Fe2+
reactions of an ester with a carboxylate group to form an anhydride. The R group is the same in each
Group Size
IKEA interview job