Answer to Question 1
A focus group interview is an unstructured, free-flowing interview with a small group of people (i.e., 6-10). Focus groups are led by a trained moderator who follows a flexible format encouraging dialogue among respondents. A moderator begins by providing some opening statement to broadly steer discussion in the intended direction. Ideally, discussion topics emerge at the group's initiative, not the moderator's.
Focus groups offer several advantages: they are (1) relatively fast, (2) easy to execute, (3) allow respondents to piggyback off each other's ideas, (4) provides multiple perspectives, (5) offer flexibility to allow more detailed descriptions, and (6) have a high degree of scrutiny.
Some disadvantages are that they (1) require objective, sensitive, and effective moderators, (2) may not be representative of the entire target market, (3) may not be useful for discussing sensitive topics, and (4) are expensive.
Answer to Question 2
c
Basic Food Group Choices for a 1,200 Calorie Eating Plan
Group Study
Nuts are also a good source of B group vitamins (including folate), and vitamin E
Group Performance
Describe the Conceptual Forecasting Framework in your own words.