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Author Question: Structural equations modeling (SEM) allows a researcher to build and test a theory by assessing its ... (Read 72 times)

PhilipSeeMore

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on: Jun 28, 2018
Structural equations modeling (SEM) allows a researcher to build and test a theory by assessing its fit with reality.
 
 Indicate whether the statement is true or false

Question 2

Research that addresses research objectives through empirical assessments that involve numerical measurement and analysis approaches is called ____.
 a. quantitative marketing research
  b. qualitative marketing research
  c. extensive marketing research
  d. grounded marketing research


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smrerig

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

A


PhilipSeeMore

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

Perkypinki

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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