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Author Question: A marketing plan begins with an assessment of a. how things have progressed up to this point. b. ... (Read 121 times)

CharlieWard

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on: Jun 28, 2018
A marketing plan begins with an assessment of
 a. how things have progressed up to this point.
  b. where things currently stand.
  c. where we want things to go.
  d. the mission statement.

Question 2

The purpose of factor analysis is to summarize the information contained in a large number of variables into as large a number of factors as possible.
 
 Indicate whether the statement is true or false


matt95

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

F
Factor analysis is a multivariate interdependence technique that statistically identifies a reduced number of factors from a larger number of measured variables.


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