A marketing plan begins with an assessment of a. how things have ...

[CharlieWard]

A marketing plan begins with an assessment of
 a. how things have progressed up to this point.
  b. where things currently stand.
  c. where we want things to go.
  d. the mission statement.

Question 2

The purpose of factor analysis is to summarize the information contained in a large number of variables into as large a number of factors as possible.
 
 Indicate whether the statement is true or false

[matt95]

Answer to Question 1

b

Answer to Question 2

F
Factor analysis is a multivariate interdependence technique that statistically identifies a reduced number of factors from a larger number of measured variables.