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Author Question: What type of research is being conducted to answer the question: Would this target market be ... (Read 178 times)

nmorano1

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What type of research is being conducted to answer the question: Would this target market be interested in this type of new product?
 a. causal research
  b. exploratory research
  c. situation analysis research
  d. descriptive research

Question 2

Which of the following is NOT one of the Treacy and Wiersema strategies?
 a. cost leadership
  b. operational excellence
  c. product leadership
  d. customer intimacy



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mirabriestensky

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Answer to Question 1

B

Answer to Question 2

a





 

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