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Author Question: The purpose of exploratory research is to provide conclusive evidence for a particular marketing ... (Read 191 times)

Jramos095

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on: Jun 28, 2018
The purpose of exploratory research is to provide conclusive evidence for a particular marketing action.
 
 Indicate whether the statement is true or false

Question 2

It's completely possible for a company to be a leader for some of its brands and more of a follower for its other brands.
 a. True
  b. False
 Indicate whether the statement is true or false


cassie_ragen

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F
Exploratory research is conducted to clarify ambiguous situations or discover ideas that may be potential business opportunities. It is not intended to provide conclusive evidence from which to determine a particular course of action.

Answer to Question 2

True


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