Author Question: The depth interview is used primarily a. for conclusive research b. for exploratory research c. to ... (Read 89 times)

penguins

  • Hero Member
  • *****
  • Posts: 903
The depth interview is used primarily
 a. for conclusive research
  b. for exploratory research
  c. to test specific hypotheses
  d. to reduce costs when focus groups are not deemed necessary

Question 2

A(n) _____ involves the gathering of background information to familiarize researchers and managers with the decision-making environment.
 a. situation analysis
  b. exploratory review
  c. environmental scan
  d. preliminary analysis



bhavsar

  • Sr. Member
  • ****
  • Posts: 351
Answer to Question 1

B
Like focus groups, depth interviews are an exploratory research technique. Costs are generally higher per respondent, not lower.

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Blood in the urine can be a sign of a kidney stone, glomerulonephritis, or other kidney problems.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

More than 2,500 barbiturates have been synthesized. At the height of their popularity, about 50 were marketed for human use.

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

For a complete list of videos, visit our video library