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Author Question: Describe the typical steps in the market research process.[br][br][b][color=#FA1639]Question ... (Read 81 times)

rayancarla1

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on: Jun 28, 2018
Describe the typical steps in the market research process.

Question 2

In an experiment, both the independent variable and the moderator variable often are categorical (nominal or ordinal).
 
 Indicate whether the statement is true or false


Ahnyah

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Reply #1 on: Jun 28, 2018
Answer to Question 1

The market research process begins with the marketer defining the research problem. Typically, the researcher will attempt to answer his/her questions with secondary data that are available. If such data are not available or do not answer the questions, then a primary data collection approach is designedtypically in the form of a survey. Data are then collected and, analyzed, and the results of the study are communicated via a report, presentation, white paper, etc.

Answer to Question 2

T


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