« previous next »

Author Question: Marketers of snack foods who consider the nutritional value that parents desire as well as the fun ... (Read 77 times)

khang

  • Hero Member
  • *****
  • Posts: 569
on: Jun 28, 2018
Marketers of snack foods who consider the nutritional value that parents desire as well as the fun and experience that children want are demonstrating a(n) ____.
 a. emphasis on short-term profits
  b. cross-functional perspective
  c. customer orientation
  d. product orientation

Question 2

Science Tech Inc is a company that provides lab supplies like scales and beakers. In order to find its most valuable customers, it has implemented a CRM program with RFM. One of its customers is Virginia Tech Labs (VT Labs). Science Tech has decided to weight recency with a 4, frequency with a 2, and monetary with a 7 . VT Labs scored a 9 on recency, a 3 on frequency, and an 8 on monetary. What is VT Labs' RFM score?


frogdreck123456

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

The formula required is (Weight of M  M) + (Weight of R  R) + (Weight of F  F)
Substituting in the values:
(7  8) + (4  9) + (2  3) = 56 + 36 + 6 = 98


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

Long-term mental and physical effects from substance abuse include: paranoia, psychosis, immune deficiencies, and organ damage.

Did you know?

The B-complex vitamins and vitamin C are not stored in the body and must be replaced each day.

Did you know?

Bacteria have flourished on the earth for over three billion years. They were the first life forms on the planet.

Did you know?

Increased intake of vitamin D has been shown to reduce fractures up to 25% in older people.

Foods High in Tyramine Foods High in Tyramine
The three disaccharides most abundant in foods are maltose, lactose, and sucrose The three disaccharides most abundant in foods are maltose, lactose, and sucrose
The Glycemic Index of Commonly Eaten Foods The glycemic index of a variety of foods The Glycemic Index of Commonly Eaten Foods The glycemic index of a variety of foods
The Nutritional Needs of School-Aged Children Can Be Guided by MyPlate The Nutritional Needs of School-Aged Children Can Be Guided by MyPlate
Examples of how the recessive gene for straight hair passes from parents to children Examples of how the recessive gene for straight hair passes from parents to children
Video: Sigmoidoscopy

For a complete list of videos, visit our video library