This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A marketing researcher who reports on the age, gender, income, and education of consumers in a ... (Read 58 times)

LCritchfi

  • Hero Member
  • *****
  • Posts: 519
on: Jun 28, 2018
A marketing researcher who reports on the age, gender, income, and education of consumers in a particular city is describing geo-demographic information.
 
 Indicate whether the statement is true or false

Question 2

Verizon uses the RFM matrix to determine its most valuable customers. Recency is weighted at a 3, frequency is weighted at a 9, and monetary is valued at a 7 . Customer A has a score of R=1, F=5, M=6 . What is Customer A's RFM score?
 a. 15
  b. 31
  c. 90
  d. 100


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

angrybirds13579

  • Sr. Member
  • ****
  • Posts: 344
Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

c


LCritchfi

  • Member
  • Posts: 519
Reply 2 on: Jun 28, 2018
Gracias!

nguyenhoanhat

  • Member
  • Posts: 332
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Did you know?

The types of cancer that alpha interferons are used to treat include hairy cell leukemia, melanoma, follicular non-Hodgkin's lymphoma, and AIDS-related Kaposi's sarcoma.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Patients who cannot swallow may receive nutrition via a parenteral route—usually, a catheter is inserted through the chest into a large vein going into the heart.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Patient education Patient education
Determination of Gender Determination of Gender
Who Ends Up Poor? Poverty by Education and Race-Ethnicity Who Ends Up Poor? Poverty by Education and Race-Ethnicity
Race-Ethnicity and Education Race-Ethnicity and Education
Relationship between Latitude and Income per Capita Relationship between Latitude and Income per Capita
Parents who have higher levels of education encourage their children to be educated Parents who have higher levels of education encourage their children to be educated
Video: Phases of the ovarian cycle

For a complete list of videos, visit our video library