This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A marketing researcher who reports on the age, gender, income, and education of consumers in a ... (Read 107 times)

LCritchfi

  • Hero Member
  • *****
  • Posts: 519
on: Jun 28, 2018
A marketing researcher who reports on the age, gender, income, and education of consumers in a particular city is describing geo-demographic information.
 
 Indicate whether the statement is true or false

Question 2

Verizon uses the RFM matrix to determine its most valuable customers. Recency is weighted at a 3, frequency is weighted at a 9, and monetary is valued at a 7 . Customer A has a score of R=1, F=5, M=6 . What is Customer A's RFM score?
 a. 15
  b. 31
  c. 90
  d. 100


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

angrybirds13579

  • Sr. Member
  • ****
  • Posts: 344
Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

c


LCritchfi

  • Member
  • Posts: 519
Reply 2 on: Jun 28, 2018
Excellent

chereeb

  • Member
  • Posts: 326
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Autoimmune diseases occur when the immune system destroys its own healthy tissues. When this occurs, white blood cells cannot distinguish between pathogens and normal cells.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

There are 60,000 miles of blood vessels in every adult human.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

A killer whale plays with a ball of ice, soon after a researcher had thrown a snowball at the whale. A killer whale plays with a ball of ice, soon after a researcher had thrown a snowball at the whale.
The Abecedarian study was designed to help very low-income African American children prepare for ... The Abecedarian study was designed to help very low-income African American children prepare for ...
Income per Capita versus Income of the Bottom Quintile Income per Capita versus Income of the Bottom Quintile
Exceptional Children: An Introduction to Special Education Exceptional Children: An Introduction to Special Education
Gender and Play in Children (1 of 2) Gender and Play in Children (1 of 2)
Foundations of American Education: Becoming Effective Teachers in Challenging Times Foundations of American Education: Becoming Effective Teachers in Challenging Times
Video: hGH (protein synthesis, growth and development)

For a complete list of videos, visit our video library