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Author Question: A marketing researcher who reports on the age, gender, income, and education of consumers in a ... (Read 38 times)

LCritchfi

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on: Jun 28, 2018
A marketing researcher who reports on the age, gender, income, and education of consumers in a particular city is describing geo-demographic information.
 
 Indicate whether the statement is true or false

Question 2

Verizon uses the RFM matrix to determine its most valuable customers. Recency is weighted at a 3, frequency is weighted at a 9, and monetary is valued at a 7 . Customer A has a score of R=1, F=5, M=6 . What is Customer A's RFM score?
 a. 15
  b. 31
  c. 90
  d. 100


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angrybirds13579

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

c


LCritchfi

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

sailorcrescent

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Reply 3 on: Yesterday
Excellent

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