Marketing research is restricted to the promotion aspect of the ...

[burton19126]

Marketing research is restricted to the promotion aspect of the marketing mix.
 
 Indicate whether the statement is true or false

Question 2

The VP of Customer Experience at an international hotel chain is constantly looking for ways to improve customer service, whether it be at check-in, room service, concierge services, check-out, etc. This is important because customers generally evaluate companies and brands based on
 a. time components.
  b. search effort.
  c. points of interaction.
  d. value-added supplemental components.

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Answer to Question 1

F
Marketing research is relevant to all aspects of the marketing mix: product, pricing, promotion, and distribution.

Answer to Question 2

c