Author Question: It is hypothesized that an individual's style of processing information (i.e., verbal or visual) ... (Read 81 times)

Capo · **on:** Jun 28, 2018

It is hypothesized that an individual's style of processing information (i.e., verbal or visual) will influence the impact of advertising on attitudes toward the brand being advertised. Style of processing, then, is considered which type of variable?
a. dependent variable
b. external variable
c. internal variable
d. moderating variable

Question 2

Company ABC makes kitchen appliances that have many features in great demand by professional chefs whose only interest is in the foods they can produce. Based on its customers, ABC should try to dominate the market in
a. price.
b. quality.
c. delivery area.
d. quantity.