Author Question: The ____ is a measure of dispersion. a. mean b. proportion c. range d. ... (Read 78 times)

folubunmi · **on:** Jun 28, 2018

The ____ is a measure of dispersion.
a. mean
b. proportion
c. range
d. mode

Question 2

It's not unusual to see a segmentation study comprised of some usage variable (e.g., heavy vs. light users) or some attitudinal variable (e.g., positively inclined toward our brand vs. loyal to a competitor). What type of variable is it usually cross-tabbed with?
a. demographic
b. geographic
c. psychological
d. physical