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Author Question: A fixed-alternative question may tempt respondents to check an answer that is more prestigious or ... (Read 79 times)

Brittanyd9008

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on: Jun 28, 2018
A fixed-alternative question may tempt respondents to check an answer that is more prestigious or socially acceptable than the true answer.
 
 Indicate whether the statement is true or false

Question 2

List and describe the 4Ps.


ky860224

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

The 4Ps are product, price, promotion, and place. A marketer's responsibilities are to create a product that customers are likely to need or want; price the product appropriately; promote it via advertising and sales promotions to help customers understand the product's benefits and value; and make the product available for purchase in easily accessed places.


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