Author Question: Fixed-alternative questions would be inappropriate for securing information about respondents' a. ... (Read 80 times)

dejastew · **on:** Jun 28, 2018

Fixed-alternative questions would be inappropriate for securing information about respondents'
a. apartment rental payments.
b. motivations in husband-wife interactions over purchase decisions.
c. age.
d. awareness of current events.
e. income level.

Question 2

One study demonstrated that consumers who were given case history scenarios of refrigerator breakdown provided 30 percent higher estimates of breakdown than those who were given actual statistics about the incidence of breakdown. This is an example of how the ____ can bias judgment.
a. accessibility model
b. attribute recall heuristic
c. availability heuristic
d. judgment-encoding process model
e. cognition-recall process model