Author Question: Using customer data from test marketing to predict the product's likely success is known as a. ... (Read 40 times)

Pea0909berry · **on:** Jun 28, 2018

Using customer data from test marketing to predict the product's likely success is known as
a. forecasting.
b. foreshadowing.
c. test marketing.
d. profit prediction.

Question 2

A context question in a situational analysis might be: What is happening in our industry that might reshape our future business?
a. True
b. False
Indicate whether the statement is true or false