Research suggests that the most important determinant of new ...

[faduma]

Research suggests that the most important determinant of new product success is:
 a. marketing synergy.
 b. a competitive price.
 c. technical synergy.
 d. product advantage.
 e. an international orientation.

Question 2

Proctor & Gamble, the makers of Oil of Olay skin lotion, have traditionally targeted women over 30 years of age.
  This is an example of
 a. demographic segmentation.
  b. benefit segmentation.
  c. psychographic segmentation.
  d. usage rate segmentation.
  e. geodemographic segmentation.

[zhanghao]

Answer to Question 1

d

Answer to Question 2

a