If we were comparing the difference between the mean number of sports drinks consumed by male vs. female athletes during a typical week, and we calculated a z value of 4.33, we would conclude that the probability of support of the
a. null hypothesis of no difference is less than < 0.01 because 4.33 is greater than 2.58.
b. alternative hypothesis of no difference is less than < 0.01 because 4.33 is greater than 2.58.
c. null hypothesis of no difference is less than < 0.01 because 4.33 is less than 2.58.
d. alternative hypothesis of no difference is less than < 0.01 because 4.33 is less than 2.58.
e. None of these are correct.
Question 2
Seamless customer experience refers to:
a. using the same technology in all marketing channels.
b. equally satisfying experience at all customer touchpoints.
c. offering different value propositions to different classes of customers.
d. All of these are correct.
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