Author Question: What did Kraft state as its defense when the FTC judged the ad for Kraft Singles deceptive? a. The ... (Read 53 times)

amal · **on:** Jun 28, 2018

What did Kraft state as its defense when the FTC judged the ad for Kraft Singles deceptive?
a. The claim made in the ad was not false.
b. Reasonable consumers wouldn't believe the claim regardless of whether it was true or false.
c. The claim was merely puffery and did not state a fact.
d. The claim was immaterial.
e. They agreed the claim made in the ad was false, but other competitors were making the same false claim.

Question 2

Which of the following statements about the coding process is FALSE?
a. During the coding process, data is categorized.
b. Raw data are transformed into symbols during the coding process.
c. Coding involves judgment on the part of the coder.
d. The coding process occurs almost automatically.
e. All of these statements about the coding process are true.