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Author Question: When Kraft Foods launched Oreo brand cookies in China in 1996, they found that Oreo was too sweet ... (Read 79 times)

neverstopbelieb

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on: Dec 2, 2019
When Kraft Foods launched Oreo brand cookies in China in 1996, they found that Oreo was too sweet for the Chinese palate, and the price was too high. Oreo reformulated a less-sweet chocolate-covered wafer and reduced its price. This strategy is referred to as product extension approach.
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Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by neverstopbelieb on Dec 2, 2019

frogdreck123456

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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neverstopbelieb

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Reply 2 on: Dec 2, 2019
Gracias!

marict

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Reply 3 on: Yesterday
Wow, this really help

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