The practice of marketers in one country using brand names for their products that are virtually the same as the names of established brands from another country is known as ____.
a. piracy
b. trade dress violation
c. private label branding
d. ambush marketing
e. guerilla branding
Question 2
During the editing process, the analyst must
a. ensure units used for open-ended question are consistent.
b. decide how to deal with cases that have incomplete answers.
c. determine what to do about cases with obviously wrong answers.
d. All of these are correct.
e. Both b and c are correct.
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