In the Consumer Buying Habits Study, the summation of generally planned, substitute, and unplanned purchases constitutes the ____.
a. externally-motivated purchase rate
b. internally-motivated purchase rate
c. impulse purchase rate
d. in-store influence rate
e. in-store decision rate
Question 2
The factor that probably has the biggest impact on response rate is
a. survey length.
b. sample pool interest in the survey topic.
c. guarantee of confidentiality or anonymity.
d. interviewer characteristics or training.
e. response incentives.
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