Author Question: In the Consumer Buying Habits Study, the summation of generally planned, substitute, and unplanned ... (Read 82 times)

B

  • Hero Member
  • *****
  • Posts: 570
In the Consumer Buying Habits Study, the summation of generally planned, substitute, and unplanned purchases constitutes the ____.
 a. externally-motivated purchase rate
  b. internally-motivated purchase rate
  c. impulse purchase rate
  d. in-store influence rate
  e. in-store decision rate

Question 2

The factor that probably has the biggest impact on response rate is
 a. survey length.
  b. sample pool interest in the survey topic.
  c. guarantee of confidentiality or anonymity.
  d. interviewer characteristics or training.
  e. response incentives.



kingdude89

  • Sr. Member
  • ****
  • Posts: 336
Answer to Question 1

E

Answer to Question 2

b



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

Walt Disney helped combat malaria by making an animated film in 1943 called The Winged Scourge. This short film starred the seven dwarfs and taught children that mosquitos transmit malaria, which is a very bad disease. It advocated the killing of mosquitos to stop the disease.

Did you know?

Warfarin was developed as a consequence of the study of a strange bleeding disorder that suddenly occurred in cattle on the northern prairies of the United States in the early 1900s.

Did you know?

HIV testing reach is still limited. An estimated 40% of people with HIV (more than 14 million) remain undiagnosed and do not know their infection status.

For a complete list of videos, visit our video library