Author Question: John informs a POPAI interviewer that he intends to purchase a box of Kellogg's Raisin Bran, but in ... (Read 96 times)

yoooooman

  • Hero Member
  • *****
  • Posts: 557
John informs a POPAI interviewer that he intends to purchase a box of Kellogg's Raisin Bran, but in fact he does not buy any cereal. This case would be classified in the Consumer Buying Habit Study as a (n) ____.
 a. specifically planned purchase
  b. generally planned purchase
  c. substitute purchase
  d. unplanned purchase
  e. aborted purchase

Question 2

Which of the following is TRUE?
 a. The percentage of not-at-homes has been decreasing for a long time.
  b. Answering machines help interviewers schedule callback times.
  c. It is much easier to find a responsible adult at home than a specific respondent.
  d. One to two calls are often needed to reach three-fourths of the sample of households.
  e. To maintain consistency, callbacks should be made at the same time as the original call.



Heffejeff

  • Sr. Member
  • ****
  • Posts: 336
Answer to Question 1

C

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

For a complete list of videos, visit our video library