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Author Question: John informs a POPAI interviewer that he intends to purchase a box of Kellogg's Raisin Bran, but in ... (Read 39 times)

yoooooman

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on: Jun 28, 2018
John informs a POPAI interviewer that he intends to purchase a box of Kellogg's Raisin Bran, but in fact he does not buy any cereal. This case would be classified in the Consumer Buying Habit Study as a (n) ____.
 a. specifically planned purchase
  b. generally planned purchase
  c. substitute purchase
  d. unplanned purchase
  e. aborted purchase

Question 2

Which of the following is TRUE?
 a. The percentage of not-at-homes has been decreasing for a long time.
  b. Answering machines help interviewers schedule callback times.
  c. It is much easier to find a responsible adult at home than a specific respondent.
  d. One to two calls are often needed to reach three-fourths of the sample of households.
  e. To maintain consistency, callbacks should be made at the same time as the original call.


Heffejeff

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

c


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