Media advertising and P-O-P communications must be ____ so that in-store reminder cues can capitalize on the back-ground work media advertising accomplishes.
a. heavily used
b. unique
c. tightly integrated
d. awareness generating
e. informative
Question 2
A researcher wishes to have an indicator of the overall quality of a data collection effort. Which indicator should the researcher review?
a. Response rate
b. Contact rate
c. Eligibility percentage
d. Confidence interval
e. Sample size
