Author Question: Billboard advertising provides an excellent opportunity to reach consumers as a last reminder before ... (Read 53 times)

Pineappleeh · **on:** Jun 28, 2018

Billboard advertising provides an excellent opportunity to reach consumers as a last reminder before purchasing. This is why ____ are among the heaviest billboard users.
a. business-to-business firms
b. computer manufacturers
c. grocery stores
d. restaurants
e. hi-tech firms

Question 2

Which of these sampling frames is most likely to produce the largest noncoverage bias problem?
a. Declared marketing majors in the College of Business
b. The metropolitan area telephone book
c. A department store's charge account customers
d. Heads of households in the graduate student apartment complex
e. Clients of an insurance office