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Author Question: _________ advertising is a close cousin to billboard advertising, and in many instances it is used ... (Read 31 times)

torybrooks

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on: Jun 29, 2018
_________ advertising is a close cousin to billboard advertising, and in many instances it is used in tandem with billboards.
 a. Directory
  b. Transit
  c. Aerial
  d. Cinema

Question 2

Which of the following forms the final apex of the strategic planning triangle proposed by Esther Thorson and Jeri
  Moore?
 a. selection of a mix of persuasion tools
  b. identification of the target segment
  c. specification of the brand's value proposition
  d. division of a market into segments


rekilledagain

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


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